Where Beauty, Womanhood,
and Familia Intersect

One Story at a Time.

Where Beauty,Womanhood,
and Familia Intersect 

ONE STORY AT A TIME.

DIGITAL STRATEGIST & Corporate HomegirL

Get To Know

Hey, I’m Dheena—Afro-Latina storyteller, content creator, digital strategist, and community builder. I believe healing, hustle, and heritage can all coexist. 

Whether I’m crafting bilingual content that resonates or running point on creative strategy, I bring heart and digital expertise together—always bold, always intentional, just like the sazón on your favorite meal. 

My content pillars—Womanhood, Beauty, and Familia—aren’t buzzwords. They’re the lens I live through and the heartbeat behind everything I create.

As a seasoned project manager and digital strategist, I help purpose-driven brands cut through the noise, get organized, and show up with confidence.

This isn’t just a brand—it’s a space for mujeres and kindred spirits who are building bold lives, healing out loud, and redefining success on their own terms.

→ Read My Feature on Refinery29

Me

"For all the dreamers, 
who are finally choosing themselves."

- DHEENA J.

Whether you’re just starting out or scaling what you’ve already built, I help bring structure to your vision—without losing the soul behind it.

From content strategy to digital organization, I help new influencers and small business owners get clear, get confident, and start showing up online like the whole CEO you already are.

Together we'll cut through the overwhelm, get clear on what matters most, and build a digital presence that feels like you.

Let’s make it real—and make it work for you.


Let's Connect!

Real Talk. Real Strategy. Real Results.

EMAIL ME

I help

turn their voice into digital impact.

Welcome to the real, the raw, and the beautifully in-between. I’m Dheena J.—first-gen Afro-Latina mamá, digital strategist, soft glam enthusiast, and your homegirl from around the way.

This channel is my open diary. From CEO days to healing days, I’m sharing what it really looks like to navigate life, leadership, and legacy while chasing purpose and raising my kiddo.

Here, you’ll catch fun GRWM moments that may get deep at times, digital gems that get results, and unfiltered stories that remind you you’re not alone.

No fluff. Just faith, cultura, and the kind of corazón that keeps showing up.

One Story at a Time.

 Out Loud


Healing 


Dheena in NYC 1
Dheena in NYC 2
SUBSCRIBE & WATCH
→ Who I've Worked With

Amplifying Voices!

Panels. Purpose. Presence.

WORK WITH ME

Whether I’m speaking on panels, leading workshops, or hosting  strategy sessions—I show up with purpose, power, and compasión.

From cultural branding to digital storytelling, I love helping people—especially first-gen, Afro-Latina, and multi-hyphenate creatives—amplify their voices and build something that actually feels like who they are.

Let’s collaborate on something intentional. Because when we root our work in truth, community, and confidence—we all rise.



Voices From The Community

“Dheena took my vision and helped me design material that represented who I am and what I wanted to convey. She shows you how to show up as your authentic self without feeling like you are branding or following every trend. Dheena also stretched me, encouraging me to step out of my comfort zone and embrace my vision and voice, and not worry about what everyone else says, while providing a safe space for me to be vulnerable.”

– Featured Partner

“When I brought Dheena on as our fractional Chief Digital & Brand Strategy Officer, I wasn't just seeking someone to handle deliverables — I needed a genuine thought partner to help bring clarity and cohesion to our brand story. She has guided me in creating a unified narrative that combines MB Consulting Agency and the Al-Nisā Alliance, shaping a strong, authentic brand story that feels both aligned and inspiring.”

– Trusted Voice

“Dheena has played a key role in reimagining our online and social media presence, making sure our digital voice truly reflects the warmth, intention, and community spirit at the heart of our work. Her unwavering dedication and genuine care truly distinguish her. Working with Dheena has provided my team and me with greater clarity, confidence, and a renewed enthusiasm for how we present ourselves.”

– Client Spotlight